<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Pricing Vault: The Nuggets]]></title><description><![CDATA[Get better at Pricing and Monetization with quick tips.]]></description><link>https://pricingvault.togai.com/s/the-nuggets</link><image><url>https://substackcdn.com/image/fetch/$s_!Q8Eo!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F501e929d-2c05-460c-85d6-26af2b2079fa_256x256.png</url><title>Pricing Vault: The Nuggets</title><link>https://pricingvault.togai.com/s/the-nuggets</link></image><generator>Substack</generator><lastBuildDate>Wed, 08 Apr 2026 09:35:51 GMT</lastBuildDate><atom:link href="https://pricingvault.togai.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Pricing Vault]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[pricingvault@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[pricingvault@substack.com]]></itunes:email><itunes:name><![CDATA[Aravind]]></itunes:name></itunes:owner><itunes:author><![CDATA[Aravind]]></itunes:author><googleplay:owner><![CDATA[pricingvault@substack.com]]></googleplay:owner><googleplay:email><![CDATA[pricingvault@substack.com]]></googleplay:email><googleplay:author><![CDATA[Aravind]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Leverage these psychological effects to improve your pricing strategy]]></title><description><![CDATA[Relativity principle, decoy effect, Anchoring, IKEA effect , Paradox of Choice - See how you can leverage these psychological effects to price and sell your products.]]></description><link>https://pricingvault.togai.com/p/leverage-these-psychological-effects</link><guid isPermaLink="false">https://pricingvault.togai.com/p/leverage-these-psychological-effects</guid><dc:creator><![CDATA[Harini]]></dc:creator><pubDate>Wed, 17 May 2023 14:33:44 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/d503a692-75e5-47c7-9215-b60c31b6842a_840x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h1></h1><div id="youtube2-CqN70yGfZ1c" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;CqN70yGfZ1c&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/CqN70yGfZ1c?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div>]]></content:encoded></item><item><title><![CDATA[How to go about increasing your product's price? ]]></title><description><![CDATA[Planning to increase your product's price? John Kotowski gives us a step by step framework for optimizing your product's price.]]></description><link>https://pricingvault.togai.com/p/how-to-go-about-increasing-your-products</link><guid isPermaLink="false">https://pricingvault.togai.com/p/how-to-go-about-increasing-your-products</guid><pubDate>Wed, 17 May 2023 14:31:44 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/52d48163-f8f8-41d3-9e69-8a69772d24d3_840x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-mUiu1wSWbfA" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;mUiu1wSWbfA&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/mUiu1wSWbfA?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div>]]></content:encoded></item><item><title><![CDATA[5 categories of consumers and how they make purchase decisions]]></title><description><![CDATA[What are the different buying personas and how do they make purchasing decisions? How can you structure your pricing strategy in a way that appeals to all of them?]]></description><link>https://pricingvault.togai.com/p/5-categories-of-consumers-and-how</link><guid isPermaLink="false">https://pricingvault.togai.com/p/5-categories-of-consumers-and-how</guid><dc:creator><![CDATA[Harini]]></dc:creator><pubDate>Thu, 11 May 2023 07:41:37 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/6d414dea-d205-40e7-807b-dce57aa9f02a_840x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-Eq3id2j3J-M" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;Eq3id2j3J-M&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/Eq3id2j3J-M?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div>]]></content:encoded></item><item><title><![CDATA[3 Most Common Pricing Mistakes]]></title><description><![CDATA[Check out this 3 min video to see if you're making any of these for your product]]></description><link>https://pricingvault.togai.com/p/3-most-common-pricing-mistakes</link><guid isPermaLink="false">https://pricingvault.togai.com/p/3-most-common-pricing-mistakes</guid><dc:creator><![CDATA[Harini]]></dc:creator><pubDate>Thu, 11 May 2023 07:36:29 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/5c1e8b9b-dc0a-4c1b-a4c7-27c407159b38_840x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-hVXgixZnX2o" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;hVXgixZnX2o&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/hVXgixZnX2o?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div>]]></content:encoded></item><item><title><![CDATA[Discounting done right.]]></title><description><![CDATA[How to create discounts for your product. When should you give them? To which customers? What kind of discounts are effective? Manuel W&#228;tjen answers them all!]]></description><link>https://pricingvault.togai.com/p/discounting-done-right</link><guid isPermaLink="false">https://pricingvault.togai.com/p/discounting-done-right</guid><dc:creator><![CDATA[Harini]]></dc:creator><pubDate>Wed, 10 May 2023 15:51:47 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/ad77f7a8-b31b-412d-9a75-bfe99f70e9d4_840x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div id="youtube2-nOqSLCd3tjc" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;nOqSLCd3tjc&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/nOqSLCd3tjc?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p></p>]]></content:encoded></item></channel></rss>