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The Nuggets

Get better at Pricing and Monetization with quick tips.
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Leverage these psychological effects to improve your pricing strategy
Relativity principle, decoy effect, Anchoring, IKEA effect , Paradox of Choice - See how you can leverage these psychological effects to price and sell…
 • 
Harini
How to go about increasing your product's price?
Planning to increase your product's price? John Kotowski gives us a step by step framework for optimizing your product's price.
5 categories of consumers and how they make purchase decisions
What are the different buying personas and how do they make purchasing decisions? How can you structure your pricing strategy in a way that appeals to…
 • 
Harini
3 Most Common Pricing Mistakes
Check out this 3 min video to see if you're making any of these for your product
 • 
Harini
Discounting done right.
How to create discounts for your product. When should you give them? To which customers? What kind of discounts are effective? Manuel Wätjen answers…
 • 
Harini
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