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Your ticket to the year 2050 🚀🤖
Read this comic book to see what the world (and pricing) will look like in 2050. Scroll to find Docker's secret to success and its rise-from-the-ashes story.
1. Pricing in 2050 - a sneak peek.
The year is 2050.
Human are on Mars and AI rules Earth.
Everything is different - the jobs, the economy, lifestyle, pricing…
Life as we know it has completely changed.
Wondering what this looks like?
Across the Spiderverse wasn't the only hit comic this week :)
2. How did Docker go from $54M to $135M ARR in just one year?
Despite being one of the most important companies in modern-day development, Docker was written off by many because they weren’t able to convert the value they were providing into revenue.
Competitors had come in and were chipping away at their market share. Their GTM strategy wasn’t working out and they were on a down trend.
But in 2019, everything changed.
They completely revamped their GTM direction and Pricing strategy.
The result? Their ARR jumped from $54M to $135M.
Thats a 150% increase in just a year!
Docker was back in the game stronger than ever and has only been growing since.
If you are wondering how Docker achieved this dramatic turnaround, here’s the scoop.
3. Togai updates
We are excited to announce that we raised our seed funding of $3.1M! 🎉
We are in a new era of software, powered by AI. Traditional billing systems from a previous bygone era are just not cut out to solve for the pricing & billing needs of an AI-first SaaS product. The vision for Togai is help the new age SaaS companies leverage pricing to power their growth, and to see billing as a strategic step in unlocking their revenue potential. By reducing the time to launch any pricing model from months to minutes, through our metering and billing platform, we enable companies to rethink pricing from the ground up and with negligible engineering effort.
We’ve also been busy rolling out some exciting features:
💵 Price plan versioning, scheduling, migration, overrides and archival: Togai now has extensive support for all the lifecycle stages of a price plan. Want to migrate customers across price plans? Maybe you want to edit your current price plan and move over a specific segment of customers today while scheduling the change to others? Do all this and more with just a few clicks.
🏖️Togai sandbox: Take a tour of Togai using our no-login public sandbox. The whole experience is tailored to your role and industry and can give you an idea about what you can achieve with Togai. Check it out!
💰Add custom charges: You can now add miscellaneous charges to an upcoming (one-off) or ongoing invoice.
Some really cool stuff like advanced seat based subscription management capabilities and entitlements are in the pipeline as well!
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