John Kotowski has been the director and VP of product of a bunch of different companies like Format, Tulip Retail, Rubikon Project, et cetera. He then went on to start his own price consulting and customer research company called Buyerson Inc. Where he helps companies with pricing, packaging, customer research, and PLG implementations.
In this 30 min episode we talk about pricing your B2B SaaS product.
Customer research and segmentation
Willingness to pay
How exactly you can go about optimizing and increasing your pricing
and so much more!
In this episode we cover:
(00:00) John’s background and his work in pricing in different companies
(05:42) Why product should own pricing and how they should go about it
(07:51) Process you can follow to change your product’s price
(12:13) How do you figure out what customers are willing to pay
(17:44) Grandfathering your customers
(20:04) HHow to do customer research to arrive at pricing
(22:53) Pricing trends in B2B SaaS
(27:24) Lightning round
How to reach John
Buyerson.Inc : https://www.buyersoninc.com/
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